Innovation Entrepreneurship As A Solution For Tunisia's Economy

Tunisia is losing a good number of its young and elite graduates from educational institutions that prefer careers in healthcare as doctors or engineers, and this is not benefiting the national economy.

In fact, the high school system in Tunisia is not giving freedom of choice, it's a merit-based selection according to grades someone gets during a baccalaureate exam.

Studying choices are dominated by medical schools and engineering because these fields are the perceived high salary prospects for young students.

The lack of choice in specialization results in an overabundance of particular profiles such as engineers and medical doctors. Meanwhile, there is a shortage of human resources for other professions.

Innovations, on the other hand, are far more beneficial to national economic development. Therefore it seems that the Tunisian economy is developing in completely the wrong direction.

So let’s say you make the decision to help drive innovation by starting your own business.

What steps can you take to ensure your success?

The decision to start a company should be buttressed by preparation, but it's still feasible even for young students.

Think of starting a business as you would of having a child: you have a moment of profound inspiration, followed by months of thankless work, ruined sleep, and frustration and a lot of legal and financial barriers imposed by the Tunisian law.

In order to prepare yourself for this, start by following steps before leaving your full-time job.

  1. Find the idea: innovation does not mean coming up with the next big invention in the human history. It's totally OK to steal an idea that has the potential in the country or in your small community and build the next big thing from there.

  2. Research your idea: Figure out the size of the market, talk to prospective customers, see who your competitors would be.

  3. Grab a web URL, build your website, and make company Facebook page.

  4. Secure co-founders, staff, investors, and advisers.

Once you've laid the groundwork through preparation, you’ll find a lot of roadblocks obstructing your path.

When confronted with these problems, you must remember that success usually comes after a long period of failure. This is true even in the tech world, where popular applications seem to come out of nowhere and skyrocket to success.

For example, people think of Rovio’s Angry Birds video game as an “instant success,” yet the company was around for six years and underwent layoffs before their game became a hit.

If you try to approach entrepreneurship as a loner , then you’ll find it very hard to be successful. Think of the most successful entrepreneurs, such as Steve Jobs and Steve Wozniak at Apple they usually started as a team.

It’s never too early to start.

If you want to be successful in a start-up, it’s a good idea to get in on a project before it becomes hugely popular.

This way you have a better opportunity to shape the company’s trajectory with your own ideas and are more likely to be in a position of responsibility.

Wassim Zoghlami