Kwesé TV, a pay-TV satellite service, started broadcasting today, offering a full suite of entertainment and sports programming to households in Ghana, Rwanda and Zambia.
The three countries are part of the initial phase of the Kwesé TV rollout across Africa, with other countries to be announced in due course. Viewers in these countries can now access Kwesé TV via Kwesé’s satellites and set-top-boxes.
Kwesé currently offers access to premium sports content on Kwesé Free Sports, Kwesé Sports 1 and Kwesé Sports 2. The new service adds entertainment programming to the mix, including some exclusive, first-to-market content as well as original programming.
Kwesé’s key differentiator is its innovative ‘pay-as-you-watch’ payment option, which offers flexibility and convenience. Viewers can purchase three or seven day passes to its full programming bouquet so they get access to trending sports and entertainment programming at an affordable price.
The monthly subscription option, which gives subscribers access to the full suite of Kwesé TV programming, is available at US$25 per month excluding VAT.
Commenting on the launch, Econet Media President and Group Chief Executive Office Joseph Hundah said that the motivation behind Kwesé’s pricing strategy is the need to give audiences relevant and engaging content at a price they can afford.
We are a dynamic, young company built to respond to the way audiences want to access and consume content, whether you subscribe for the full Kwese TV bouquet, watch amazing sports programming free-to-air or choose to watch TV on the move, we aim to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price making it accessible to more people than ever before. Joseph Hundah, Econet Media President and Group CEO
"The launch of Kwesé TV completes the story we started telling 18 months ago. We have spent the past few months building this diverse media company which will showcase the very best in international content and act as platform to showcase the best that our continent has to offer. Kwesé TV promises to engage and entice through our unique mix of channels and programming", Hundah adds.
Recognising the diversity of its potential audience, Kwesé has focused on the common need for engaging and relevant content that is accessible and affordable.
Kwesé’s multi-platform offering will be available on TV, mobile, and online, making content accessible though free-to-air TV, mobile applications, web streaming and pay TV.