Marketing Is Part Of Product Development

Marketing is not something you start after the product is ready for launch, it is part of the product development process. This is a typical, and completely normal, pattern for first-time and long-time founders. Product is ready for launch. Let’s christen it with marketing and send it on its…

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Tell A Story With Your Startup Marketing

I met “Allan” at a Starbucks on Caine Road. The air conditioner is out downstairs, we sit under an Arctic blast from the upstairs vent, which clears the sweat from our eyebrows on this extremely hot and muggy Hong Kong night. Allan is a former IT consultant who started his…

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