Facebook Engagement Strategies For Your Startup

It's not a good idea to have Facebook as your only social media marketing platform given the many changes done on the platform. Reach and engagement has reduced drastically and a lot of companies for these reasons are dropping Facebook altogether. Before you make a rash decision about dropping Facebook,…

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3 Benefits of Inbound Marketing

Why should Startup founders and marketers care about Inbound Marketing? As a founder or marketer your primary aim is to position your company for success and to drive revenue (in turn profits), but the trends of information abundance and attention scarcity mean that the tried and tested ways of accomplishing…

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Benefits of Inbound Marketing for Startups

Inbound marketing is a simple strategy of attracting, retaining and making your customers advocates for your business. However , it is important that startups understand the benefits and advantages inbound marketing provides to your business in order to understand the marketing value that it has for your business. I will explore…

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