Attendees from across South Africa took part in the August 2015 edition of the Lean Startup Machine Johannesburg (Sponsored by PayFast, iAfrikan and Jozihub) workshop from 31 July to 02 August 2015.

Johannesburg, South Africa - 03 August 2015

This is the official press release for Lean Startup Machine Johannesburg. For any further media related enquiries kindly contact [Peter Peele]( Peele)


The weekend of 31 July to 02 August 2015 saw the running of the third Lean Startup Machine workshop in Johannesburg. The Jo'burg workshop was sponsored by PayFast, Jozihub and iAfrikan.

The main aim of #LeanJozi was to teach attendees a process and methodology for discovering which products will succeed in the marketplace and which won't through problem definition, customer validation and solution validation.

Lean Startup Machine Johannesburg

The workshop is a high impact and intensive 3-day educational experience with strict time constraints and rules which test the attendees character and perseverance, it is not a conference, a VC pitching contest or a hackathon.

Six teams were formed on Friday night after the voting on the various 50 second pitches concluded. All six teams survived the gruelling weekend and pitched on Sunday after going through the whole process over the weekend.

Ndzalo LeanJozi

The final teams that pitched - after they experimented and got out of the building for hours on end to interact with potential customers and eventually sell to customers - were:

Cortadito Club - Delivering quality coffee from your favorite cafe to your door in just 15 mins, or it's FREE.

Cortadito Club

Bring A Child To Poland - Helping families in Poland to adopt South African orphans and shorten the time it takes to do so.

Bring A Child To Poland

iBill South Africa - spend more time doing what you love and not filing expense claims.

**Can I Buy** - a tool that helps people budget better and save money.

Can I Buy

HandyConnect - connecting trusted handy men with customers.


CardioGrid -


After the teams presented for 5 minutes each and had a Q & A with the judges (Dipti Batta, Mispah Carelsen, Trevor Wolfe and Roslyn Lavery) for 3 minutes, the judges eventually decided through a rigorous and objective process of deciding which team best validated their customers and solution that Cortadito Club was the winner.

LeanJozi Judges

The top 3 teams, Cortadito Club, and receive 12 month residency prize at Jozihub as well as a gift from PayFast.

The teams were assisted throughout the weekend by mentors:

What They Said

Meshack, who works for the CSIR, finally discovered a methodology and tools to evaluate his ideas.

Timothy, an HR consultant, discovered new insights regarding product development when he started speaking to potential customers before building the solution.

Exhaustion caught up with some members of Team "Can I Buy" on the last day.

Some customer development advice from one of the mentors.

More importantly, "Brian The Barista" fuelled the weekend with his varieties of coffee.


Day 1 Image Gallery

Day 2 Image Gallery

Day 3 Image Gallery

About Lean Startup Machine Johannesburg

Lean Startup Machine is NOT a hackathon.

It's an intensive three-day workshop which teaches entrepreneurs and innovators how to build disruptive products.

How It Works

The workshop kicks off with a series of product pitches that help attendees organize into teams. Everyone works on a NEW idea. Each team then develops its problem hypothesis, solution hypothesis and a series of assumptions which are core to the success of the business.

Next, each team creates an MVP, or "Minimum Viable Product." The goal of the MVP test is to "Get Out Of the Building," speak with real customers and to collect cash or non-cash currency which serves as validation.

The process promotes a problem-centric approach to business ideation. By continuously validating and invalidating assumptions, teams are forced to pivot their solution (and even problem) toward a true customer pain; rather than creating a solution and after-the-fact seeking customers with a problem.

The event culminates with each team pitching its new solutions and its experience using the process. In this competition the winning team is not selected based on who has the best idea, but instead on which team honors the process and gains the most insights through its pivots.

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