Now that you have a website for your business, how do you turn traffic into sales? Perhaps you’ve developed a landing page and you’ve started running an advert campaign for the business.
In this blog post I will discuss how to turn your website visitors into sales leads.
How your website looks and feels weighs significantly on the decisions visitors make on your website. The goal of your landing page or website might be one of the following:
- To give your business a call
- To sign up
- To fill a form
- To buy
Whatever your goal is, you could lose customers if you do not cover some basics. Some of these include:
- Making sure your website loads fast.
- Optimizing your landing page.
- Testing your website with tools like Pingdom and Woorank.
The advantage of doing business online is that you can easily measure and quantify how well your site is doing. This includes tracking reactions to ads, actions taken on your landing page or website, and people’s buying behavior.
Many business owners fail to get traffic to their websites because they put all their efforts in making a good website, after which they try out a variety of marketing strategies. However, they overlook the fact that they have to attract traffic in order to make sales. People need to know you exist so that they can visit you. If they don't know you're there, then the exercise is in vain.
To avoid this situation, here are 5 important ways you can turn your traffic into sales lead:
Add your contact details to your home position
Having your contact number on your home page makes it easy for people to directly talk to you. It gives your website a human element. It makes customers trust you and get to know your services. That’s a good and positive sign.
For example, if you visit our home page or any page on our website, you’ll see phone numbers you can call. We get a lot of calls every day. People prefer to call after reading our amazing contents and offers.
They want to know if it’s really true or scam. We have even sealed a lot of profitable business deals that way. Some of them didn’t even opt in into our email sales.
Use SumoMe to get email details
When the visitors visit your website, like your services, immediately they will submit their details.
Try including your form on every page of your website. This would make it easier for people to connect with you.
Make your form easy to fill with fewer fields, so that users can easily submit their details within no time. If you are advertising some offers, make sure you use powerful lines to describe the offer.
Include an 'About Us' Page
Adding an About Us page on your website gives first-time visitors more information on what you do. Add some great stories about yourself. Discuss how and why you started your business. You should also include your great mission statement. This would bring great interest to your visitors and also inspire them.
If and when people are really engaged with your About Us page, you will have the chance to turn traffic into leads. You might also offer your product and services from your about us page.
You’ll be surprised that people get more comments on their About Us page than even the blog section. This shows that people want to really know the person behind the website or business.
If you have a look to Neil Patel’s About Page you will see the page has got 1700+ comments that clearly shows that your story inspires others and how easily you can build the trust in the audience.
Post quality content
Panda, Google’s search algorithm update, filters low quality content and prevents it from ranking highly on search results. Therefore, high-quality sites end up ranking higher in search results than those of poor quality.
Your quality content is what will ensure that people find your site and keep visiting once they discover it.
To improve the quality of the content on your site, you should look for something unique, valuable and interesting to add that will engage potential customers.
Post quality content that shows that you are an authority in your field or industry. Get fresh content that would spark interest in your potential customers.
One reasons why a lot of people decide to do business with us or apply for our training is because of the content. We make sure that we post consistently relevant content that would help businesses in Nigeria.
Optimize your content for search engines
Can I give you a big secret? Okay. Here it comes.
It is very important to ensure that the content you’re going to publish is search engine optimized before going live. To appease the search engine gods, you should not stuff too many keywords in your content. Also, present your content in a manner that it is readable by crawlers and bots.
Our SEO optimized article has helped us a great deal. We get over 80 percent of our customers from Google Search. Someone searching for something online is different from someone you merely advertise to online. You would convert those people better.
I hope this helps.