Spotting an opportunity that sparks an entrepreneurial idea is a dominant driver of startup businesses everywhere, but in South Africa, this is yet to translate into job creation at the scale and rate that the country needs.
Seed Academy is a for-profit social enterprise focused on transforming the South African economy by training and providing business support and mentorship to over 600 entrepreneurs.
Nearly 50% of the entrepreneurs surveyed said creating a business out of an idea that came to them from the environment in which they live, work and play was their main motivating factor. Only 4% of respondents started a business because they were unable to find a job.
Seed Academy CEO Donna Rachelson says this is a positive sign for South Africa’s entrepreneurial ecosystem, as most entrepreneurs are starting businesses for the right reason. “Only 4% of entrepreneurs surveyed employ more than 10 staff. As many as 38% of startup entrepreneurs do not employ anyone at all. Job creation should be a key outcome of entrepreneurial activity, yet a large portion of our entrepreneurs have no employees.”
The 2016 startup survey was done to get a picture of the challenges startups face and the support they need to increase success rates. It is the second such survey by Seed Academy, which conducted its first startup survey in 2015.
“This year we sought an understanding of grassroots entrepreneurs, focused in on youth and women entrepreneurs and looked at the challenges faced by entrepreneurs in key sectors. We also gauged the progress made in funding for entrepreneurs,” Rachelson adds.
The survey revealed that entrepreneurs are taking long periods to gain traction. There are businesses that have been in existence for as long as five years that are still not making sales, and Rachelson identifies this as one of the biggest concerns.
While business survival rates are on the increase, female entrepreneurs remain in the minority, and the ethnic footprint of entrepreneurs does not mirror SA’s demographics – black startup entrepreneurs are underrepresented.
"While the percentage increase in the age of the businesses is small, the fact it is increasing is a step in the right direction", Rachelson adds. "Our entrepreneurs are resilient. They are primarily working from home and funding themselves with small amounts of capital while facing the well-known challenges of finding customers and raising finance."
“The majority of entrepreneurs (59%) are the sole founders of their business. But they are optimistic, especially women business owners.”
The majority of entrepreneurs reported starting businesses in the Information Technology (22%), Creative (12%), Wholesale and Retail (9%) or Social and Community Services (9%) sectors. Mining and Automotive were amongst the least popular sectors for aspiring entrepreneurs.
Prior work experience is a major contributing factor in business survival. Business owners that have been in existence for more than 2.5 years reported having more than 10 years prior work experience.
Rachelson recommends that entrepreneurs starting a new business may wish to do so in parallel with full time employment.
“Furthermore, with 50% of SA’s youth (aged 15-24) currently unemployed, there is a dire shortage of opportunities for them to gain work experience. Innovative ways to provide our young people with work experience need to be found. To develop skills and business acumen, we should be considering interventions such as entrepreneur shadowing or on-the-job training at an SME,” says Rachelson.
Rachelson outlines recommendations that all players in the small business ecosystem need to consider:
- Enhancing the funding ecosystem by improving the effectiveness of Development Finance Institutions (DFIs), developing and incentivizing the angel network, working with banks and using seed funds
- Preparing entrepreneurs to be funding-ready
- Elevating marketing, access to markets and soft skills development for entrepreneurs
- Fast-tracking and deepening the development of women and youth entrepreneurs
- Facilitating stronger public/private sector collaborations and
- More aggressively embedding a culture of entrepreneurship across the country.