Little Cab, a Safaricom and Craft Silicon joint venture is seeking to empower female drivers and provide safety for all its female users by introducing a female drivers' only service.
The app has, so far signed 40 female drivers to its ‘Lady Bug’ service, tailored for an exclusive cab service for and driven by women.
The e-taxi app features two services, a regular service ‘Comfort’ and a low cost service ‘Basic’ for older cars. The app also has in place a ‘Ride Later’ option which allows its users to schedule their rides to avoid any inconveniences.
“A first in Kenya and Africa, Little Cab has introduced a lady friendly category, ‘Lady Bug’ with professional lady drivers to ensure women’s safety on the road” - Kamal Budhabhatti, C.E.O Craft Silicon.
“Lady Bug service will be open for requests to all customers from 6am until 6pm, after which only ladies will be allowed to make a request” he added.
This adventure by Little Cab, Lady Bug, falls in line with DriverHer, SafeHer, SheRides and Chariot for Women all global taxi services that address the safety and harassment of female passengers by regular cab drivers.
The growing number of taxicab businesses in Nairobi is attracting a number of innovative companies to streamline the e-taxi business and split the market share. It is estimated that Nairobi alone has 10.000 taxicabs which average four trips a day and rack in Shs20 Million a day in revenue.
Safaricom will provide free Wi-Fi to all Little Cab enabled cars and as well as provide each vehicle with a Lipa Na Mpesa pay bill, to enable customers pay fare through mobile money. Other options such as cash and credit cards too will be available.
The Telco will also allow customers to redeem loyalty points, Bonga Points in exchange for rides, which was only applicable to voice, data and devices.
“Our partnership with Craft Silicon is a demonstration of benefits of businesses coming together to address changes facing our customers. We believe that Little Cab will provide better passenger experiences by connecting them with more reliable, cost effective options” said Bob Collymore, C.E.O Safaricom
The Lady Bug and Comfort categories will charge passengers Shs50 per kilometer and Shs4 per minute with no flat rate or price surges.