Last month Samsung was dealt with a big blow after a worldwide recall of about 2.5m Galaxy Note 7 units. This was after reports of about 24 units exploding due to faulty batteries.
People were advised to return their Note 7s for replacement, and then they were given 'fixed' devices with green battery icons.
The recall itself cost US$1 billion, and the new replacement Note 7 units were available later on in September.
But recently there have been about 5 instances of the Note 7 replacements catching fire.
Last week a plane was evacuated in Kentucky after a replacement Note 7 started exiting smoke when the owner boarded the plane.
And now the latest news is that Samsung is halting production of the Galaxy Note 7 completely. This is following reports by The New York Times and Yonhap News Agency which Samsung has neither confirmed nor refuted.
Instead Samsung has issued a statement to the BBC saying it is “adjusting the production schedule to ensure quality and safety matters”.
Samsung has issued a statement asking all global partners to stop sales and exchanges of the Galaxy Note7 while further investigations are carried out.
"We remain committed to working diligently with appropriate regulatory authorities to take all necessary steps to resolve the situation", the statement added. "Consumers with either an original Galaxy Note7 or replacement Galaxy Note7 device should power down and stop using the device and take advantage of the remedies available. Samsung will ask all carrier and retail partners globally to stop sales and exchanges of the Galaxy Note 7 while the investigation is taking place."
But methinks Samsung should do themselves a favour and call it quits with the Galaxy Note 7. They should focus on a new Galaxy Note phone if possible because going on with this will only further hurt their brand.
In the US, Verizon, AT&T, and T-Mobile carriers have all issued statements saying they are stopping all sales and replacements of the Note 7 devices. Which will be a big issue for Samsung as it means their competition (read Apple) will be attracting more sales.
If Samsung accept the Note 7 wasn’t meant to happen and launch a new non-exploding phone by December, they could redeem themselves and get over this quickly.
In South Africa, Samsung was to launch the Note 7 on 11th November, with future launches planned across the the continent. It seems these plans won't be followed through any time soo.
This is the second time potential buyers in South Africa have been disappointed as earlier on, during the worldwide recall, MTN and Vodacom prematurely stopped pre-orders.
If you have a Note 7 best thing to do: stop using it before it explodes.
UPDATE: Samsung has announced a total halt to production of the Galaxy Note 7.