Ringier Africa Digital Publishing (RADP), Ringier Africa’s publishing company has entered into a partnership with Ghafla, Kenya’s top entertainment news platform, which will see Ghafla relaunch and enhance its editorial output, diversifying its content to include current affairs, news and analysis.
With headquarters in Nairobi, Ringier Africa has several market-leading e-commerce, online classifieds and digital media platforms in Kenya, Nigeria, Ghana, Senegal, Tanzania and Uganda. With this partnership and relaunch, Ringier is betting on Ghafla's existing traction and popularity, with the publisher looking to provide innovative, insightful and entertaining content targeting the wider East African market.
Since it first launched in 2009, Ghafla has led the way in publishing up to the minute, youth-oriented entertainment news for East Africa, known for breaking top stories and building an active community of mobile-savvy followers across the continent. Since then, numerous media houses have copied the Ghafla approach, opening standalone entertainment sites as an extension of their news and information sites.
The Ghafla model works. Every media house now has an entertainment website, and headlines are more sensational - Majani #WhatsNextMedia— Eric Mugendi (@mougendi) May 25, 2016
The partnership with Ringier and the subsequent relaunch consolidates Ghafla’s position as Kenya’s top entertainment news brand while signaling a new strategic direction in terms of expanding the editorial scope to include more politics, current affairs and international news stories, to further increase the popular platform’s followership. The redeveloped platform will also look to significantly increase its video and new media content, across all content sections and channels.
Commenting on the partnership, Ghafla’s founder, Samuel Majani, who will continue as Co-CEO of Ghafla, notes that his mission from day one was to get news to Kenyans online. He adds, "I am very proud that Ghafla, which started in a Kenyan bedroom seven years ago, is now partnering with one of the largest African media enterprises. This partnership will give us access to international know-how and will ensure that we can learn from and apply the global expertise that the Ringier team brings with it".
Ringier Africa & Asia CEO, Robin Lingg said Ringier is constantly reaching for new opportunities to strengthen its position as an innovative and leading publisher; “We are excited to welcome Ghafla as a new partner of our business in East Africa, seeing a lot of great potential in the product and its further growth opportunities.The inclusion of Ghafla into the Ringier family comes at an exciting time for our publishing company, as we continue to invest in building out a fast-moving, pioneering, credible and truly pan-African publishing network.”
Ringier entered the African market in 2011, looking to capitalize on the massive digital potential of the market. Ringier Africa GM, Leonard Stiegeler said that Ghafla’s partnership with Ringier’s publishing arm also fits well into Ringier Africa’s overall strategy to build out leading digital businesses throughout the continent in four key verticals: content, classifieds, e-commerce and digital marketing; “Ghafla will benefit from being part of a leading pan-African digital media group and able to tap into connections from across the continent.”
Ghafla is also expected to benefit from Ringier’s vast experience and knowledge in the media industry, to become a leading East African online news platform and media publisher as well as to bring new exciting products and offerings to its existing and new advertising clients.
Cover Image:Ghafla Co-CEO Samuel Majani