Video On Demand Competition In Afrika Heats Up As iflix Expand

iflix have announced their plans to launch in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe later in 2017 as they expand their video on demand (VOD) accross Afrika and the rest of the world. The company also announced that iflix Africa will have its headquarters in Cape Town, South Africa.

iflix, similar to some of its competitors, offers Hollywood, Bollywood, Nollywood and a collection of African shows and movies. Added to this, iflix Africa have said they are also planning to introduce "exclusive African content series".

"As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVoD service here. We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region,” said Andre de Wet, Head of Africa at iflix.

iflix is the latest addition to what has become a competitive VOD landscape in Afrika which has proven to bebrutal and fatal for some VOD companies. Earlier in 2017 MTN Group announced the closure of their VOD service, MTN VU, despite the service being zero-rated on the MTN network.

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