A new report by Opera and Worldreader, a digital reading non-profit organization, has revealed that women in Afrika use the mobile Internet more heavily than men. The study was conducted by the two organizations in order to understand how women in Afrika use the mobile internet.
Opera ran a survey of 1,500 women and men aged 14 to 44 in Nigeria, Kenya, and South Africa in May 2017 to learn more about their web browsing habits on their mobile phones. The poll results were later combined with Worldreader insights on the mobile reading habits of 50,000 Worldreader app users in the three countries above.
The combined study revealed that women in Kenya, Nigeria and South Africa are using their browsers as often as men, with the majority of female survey respondents in Kenya and Nigeria (60%) stating that they access their mobile browsers more than 8 times a day.
Moreover, women tend to purchase bigger data packages than men. Nearly half of female respondents in Kenya said that they spend over $9,62 to buy mobile data plan while only a third of the male respondents are doing so. This is relatively the same in Nigeria where around 70% of women who partook in the surveys stated that they spend over $2,74 to buy a mobile data plan in comparison to 60% of men paying the same amount.
According to Opera, women are more engaged than men with content related to education, economy, property rights, public services, and health. In all three countries a higher percentage of women surveyed emphasized the need for having access to news via their mobile phones.
This, women's interest in content that empowers them, is confirmed by Worldreader's study that women in Kenya, Nigeria and South Africa between 26 and 44 years of age are particularly interested in reading e-books from the Inspiration, Career Development and Children's sections of the Worldreader library.
The full survey results can be downloaded here.Share this via: