Mercedes-Benz have announced a long-term partnership with JAY-Z's digital entertainment platform, TIDAL. Mercedes-Benz customers that have connected their cars to the Mercedes me Portal will be able to access a 1-year complimentary TIDAL HiFi membership starting in 2018.
TIDAL will also be commemorating the launch of their partnership with Mercedes-Benz with an exclusive concert taking place during the Frankfurt International Motor Show (IAA). The concert will take place on Friday, 15 September 2017 at in Frankfurt.
"Thanks to the cooperation with TIDAL, we are enhancing the Mercedes me lifestyle range with a unique entertainment experience. Our customers can stream music and videos at home or on the go virtually unlimited. We also offer exclusive opportunities to contact artists or experience them live", said Dr. Jens Thiemer, Vice President Marketing at Mercedes-Benz Cars.
The partnership means that Mercedes-Benz customers will be able to stream more than 50 million songs, over 185,000 music videos and much more curated playlists, free of charge for twelve months in their vehicles, on their smartphones or on their music systems at home.
"TIDAL is honored to partner with the world's premier automobile manufacturer," said Lior Tibon of TIDAL.
"The joint mission of superior quality and excellence is a natural synergy between both brands. Mercedes customers value ingenuity and we're proud to share TIDAL's elevated music and entertainment experience with them," concluded Tibon.