Naspers wants to acquire car classifieds company, AutoTrader. This is based on an application filed by Naspers with South Africa's Competition Comission.

AutoTrader turned 25 this year, and recently ended the publication of its print magazine.

AutoTrader used to have a print magazine which it eventually stopped publishing earlier in 2017. Its website was started in 1998 and is among South Africa's most visited with approximately 4,5 million visits each month and 70,000 plus vehicle searches monthly. What is interesting is that Naspers already owns a car news publishing site, Wheels24, and the acquisition of AutoTrader can be seen as partly to monetize an already captive audience.

As far as e-commerce and online classifieds are concerned, Naspers already owns OLX and Takealot.

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