OkayAfrica, a digital platform covering culture, music and politics in Afrika, have announced the launch of their new digital music platform - Okaymusic. Launched on 3 October 2013, Okaymusic will mainly be focused on digital music distribution and marketing for Afrika's music artists.
Interestingly, in the age of music streaming, OkayAfrica have taken the route of selling the music on the platform as MP3 and WAV downloads.
“We understand the new digital landscape and will energetically defend artists' rights while making their music available to a global audience," said Abiola Oke, CEO at OkayAfrica and Okaymusic.
Okaymusic has been approved as an Apple Music curator have said they will be posting playlists every Wednesday of artists they have already signed. Playlists will also be posted on Spotify and on the Okaymusic Youtube channel.
The platform has already signed Nigeria's Innocent "2Baba" Idibia, Niyola, Bankyondbeatz, Adekunle Gold and DJ Spinall, Cameroonian Numerica, Tanzania's Vanessa Mdee, and Zimbabwe's Buffalo Souljah.
“What sets Okaymusic apart is that we are truly partners with our artists. We will never take ownership, we work for the repertoire owner and have their best interests at the forefront of this venture. Artists from anywhere in the world whose music contains those distinct, eclectic elements that we all enjoy are encouraged to join us. This first taste of what Okaymusic has to offer will soon be augmented by a host of artists in a wide range of musical styles," said Rikki Stein, who is Fela Kuti's former manager and Head of A&R at Okaymusic.
Okaymusic comes into an industry that already has several options for music fans but their focus on Afrikan music artists and curated playlists could set them apart. The curated playlists angle is something that seems to be a trend with another new entrant into the digital music business, South Africa's Nichestreem, purely focussed on delivering unique curated playlists through their app, similar to what Tencent's JOOX is doing with its launch in South Africa.