Google has announced the availability of their mobile data management app, Datally. The Datally app works on all Android smartphones running Lollipop (Android 5.0) and higher.

Speaking at Google South Africa's headquarters in Johannesburg, Mich Atagana, Head of Communications and Public Affairs for South Africa at Google, explained that Datally forms part of their plans on trying to get the next billion users online.


Google's Mich Atagana announcing their newly launched mobile data management app for South Africa, #Datally. The aim is to help users with managing data usage.

Google say they tested the Datally app in the Philippines first for most of 2017. The insights from those product and user tests eventually shaped the final app.

“In many parts of the world, people feel constrained by the cost and availability of data. Managing and controlling data can feel daunting, and where data goes can seem like a ‘black box'. Google’s research showed us that users in developing countries are data-constrained and spend less days connected to mobile data per-month than users in developed countries. Datally aims to help users be connected everyday by increasing transparency on how data is used, enabling more control over their data usage to get the most out of their data plan, and finding good public WiFi,” said Luke Mckend, South Africa country director at Google.

Although Atagana could not comment on whether or not they plan to work with mobile service providers to add more features to the app it is likely that most South African smartphone users will welcome this as it will provide a better insight into which apps likely consume the most data, but also track a now infamous South African problem, disappearing data.