Opera has announced the launch of their AI (artificial intelligence) powered news app, Opera News, targeted at Afrikan Internet users. This launch follows Opera's recent announcement that the AI-powered news service built into their Opera Mini browser grew to more than 100 million active users in less than 12 months.
During 2017 Opera highlighted its plan to invest $100 Million to speed up Internet adoption in Afrika.
“Africa is an incredibly interesting region that will experience an enormous growth over the coming years. Our new strategy means we want to make the very best products for Africans, hence our priority on the region," said Jorgen Arnesen, Global Head of Marketing and Distribution at Opera.
The launch of the Opera News app first for Afrikan Internet users reiterates Opera's strategy of developing and launching its mobile products first for Afrikan markets. As such, Opera News becomes the first product to be launched under this new strategy.
Opera News has a recommendation engine which the company says is designed to keep users on top of all the things they love to read and watch. It also makes use of the Opera browser's data saving capabilities when delivering news content.
”We are thrilled that so many people have downloaded Opera News even before it was officially released. The overwhelmingly positive feedback in reviews and the high number of downloads make us confident we are on the right track with Opera News,” said Arnesen.
The company reports that after only two weeks of testing Opera News, it received more than 100 thousand downloads and it is currently the most downloaded news app in Afrika.
“African users are among the world’s most avid mobile news readers. Users in Nigeria, Kenya, South Africa, Ghana and Tanzania enjoy browsing the web to read about their favorite hot topics such as sports, celebrities, arts and culture, politics and life-hacks. With Opera News, we bring a new type of tailored news experience to African users," concluded Arnesen.