Uber has announced that it has signed Egyptian football international, Mohamed Salah, as their brand ambassador for Egypt during 2018. The ride hailing company welcomed the Liverpool FC forward with a tweet after signing a contract with MS Commercial, who represent Salah.
Mohamed Salah of Liverpool FC being announced as the Uber Egypt ambassador for 2018. | Uber Egypt
According to Uber, the agreement with Salah will involve the Liverpool FC forward being used for advertising campaigns for Uber in Egypt along with selling some merchandise.
“Uber Egypt has transformed the way people move around in Egypt and I am excited about featuring with a brand that is so passionate about football,” said Salah at the press briefing.
Egypt represents Uber's largest market in Afrika. Since launching in Egypt in 2015, Uber currently operates in Cairo, Alexandria, and Mansoura. With approximately 30,000 drivers registered on Uber in Cairo. The company continues to grow in Egypt despite facing opposition from Egypt's taxi drivers who have recently taken to court alleging that Uber is unfair competition.
“We are very excited to sign a partnership with MS Commercial to feature Mohamed Salah that will bring fans closer to him and help keep the football living legend close to his fans back in his home country,” said Nour Ahmadein, Senior Partnership Manager at Uber Egypt.
Recently SoftBank, an important shareholder in Uber BV, indicated that the ride hailing company should consider withdrawing from Asia and Afrika. However, it seems Uber is serious with doing business in Afrika as the company also recently announced that Uber Eats will be launched in Egypt later in 2018.
Uber has also signed Ahmed Fathy and Saad Samir of Al Ahly as their ambassadors for the North Afrikan country.
Cover image credit: Mohamed Salah. | Liverpool FC