According to the Mastercard Love Index, more Kenyans are taking to online shops for purchasing Valentine's Day gifts. Mastercard's analysis of online spending suggests that from 2015 to 2017, there has been a 183% increase in the number of e-commerce transactions around the Valentine's Day period (11 to 14 February).

The Mastercard Love Index is a result of the payments company's analysis of credit, debit and prepaid transactions and looking at shopper's behavior.

Regional Trends
Middle East and Africa 129 percent increase in the number of e-commerce transactions from Valentine’s Day 2015 to Valentine’s Day 2017.
Europe 211 percent increase in the number of e-commerce transactions from Valentine’s Day 2015 to Valentine’s Day 2017.
Asia Pacific 89 percent of transactions around Valentine’s Day are still made in person, with 7 percent of gifts purchased online (a decrease of 25 percent vs. 2015).
Latin America and Caribbean 327 percent increase in the number of e-commerce transactions from Valentine’s Day 2015 to Valentine’s Day 2017.
United States of America 106 percent increase in the number of e-commerce transactions from Valentine’s Day 2015 to Valentine’s Day 2017.

“Technology is playing a key role in changing consumer behavior, helping people to search for their perfect gift online and having it delivered to their doorstep. This type of purchasing indicates some level of planning,” said Chris Bwakira, Vice President and Area Business Head, East Africa,
at Mastercard.

Interestingly, Mastercard's analysis also shows that that Kenyan’s are willing to spend more money making their partners happy, with spending related to travel increasing by 90% in 2017, accounting for 28% of total spend during Valentine’s Day period. Most of this spending, according to Mastercard, took place online.

“Spoiling your loved one on Valentine’s Day shows no signs of slowing down. Our data suggests that while people still purchase traditional gifts, the move towards putting on a great experience trumps all. Online payments are convenient and make life that little bit easier, so it’s great to see people embracing the technology around the world. The Mastercard Love Index – now in its 3rd year – highlights global and regional trends to offer retailers priceless insight into consumer buying habits over the romantic period,” concluded Bwakira.