I was challenged, again, by my friend Adnane Addioui to publish designs on scaling social impact with viable business models. Thus I picked the first problem at sight, feeding the hungry.
I noticed that at the end of each day, a bakery would have some croissants that were not sold at the end of the business day. Thus, as a result, the bakery throws away these leftover croissants instead of storing them in the fridge, and reheat them in the morning.
For the bakery, croissants have a predictable shipping size, are lightweight, not really fragile, and they do not spoil or get rotten quickly. Given some of the croissant's "qualities", a croissant that has been left overnight can be said to have a fine balance of being a "viable commodity" and having a "competitive cost."
A simple and straightforward plan to exploit these dynamics of the "overnight" croissant would be:
- Identify the hungry people in need.
- Size and Collect donations to buy croissants
- Audit and Acquire the leftover croissants at symbolic pricing.
- Distribute the leftover croissants to the hungry people in need.
Admittedly, this proposed approach has some serious illusive assumptions:
- Are the hungry people in need, in need of bakery?
- Why do we even have leftovers if the market is balanced, healthy?
As problem-solving is a process of reasoning, problem-solving at scale may require “reasoning with other people’s minds in mind”. To achieve this I’ll use reverse retrospection.
Distribute: if every bakery can make high-quality goods, at an affordable price. Thus, the distribution can be frugal. Each person using the closest bakery nearby to donate a loaf of bread.
Audit and Acquire: the above can be possible if every bakery can be trained to use best practices, and also certified to guarantee the quality of their work.
Size and Collect: the above can be possible if we can transform the expertise of master bakers into lectures, guidelines, routines, exercises, and examinations.
Identify: the tools needed, the media formats, and practices that can be used to leverage such a skill transfer.
![Croissant Distribution Ali Elouafiq](/content/images/2018/02/Ali-Elouafiq-Croissant-distribution.jpeg)
Croissant distribution. | Ali ELouafiq
I’m not sure if a bakery is a priority for society, and I’m not sure either if Marie Antoinette did really say "Let them eat cake" (“Qu’ils mangent de la brioche”). I am, however sure that experiencing food uplifts the mind.
The croissant distribution is the process of distributing value, through the “augmentation of human abilities” as a way to transfer value-capture, at scale.