With operations currently in the United States of America and Mexico, smartphone payment solutions provider, PayJoy, has announced that it will be expanding into Afrika. PayJoy will be doing this in collaboration with South Africa based Allied Mobile, a specialist mobile distributor, with the hope of bringing affordable smartphone payment plans to markets across the continent.
As part of the collaboration and roll-out, Allied Mobile will use PayJoy Checkout, a paperless finance system for customers without access to formal credit, and the patented PayJoy Lock which enables “pay-as-you-go” access to the phone.
Allied Mobile footprint in Afrika.
“We look forward to bringing PayJoy’s next-generation solution to Africa, and more importantly connecting the next billion. We feel Allied Mobile is a fantastic partner considering their expertise as a value-adding independent specialist distributor in mobile devices,” said Doug Ricket, Chief Executive Officer of PayJoy.
According to research by GSMA, over 500 million people in Afrika are within signal range of cellular towers but are typically held back from Internet access due to the high cost of, among others, smartphones.
Allied Mobile plays a key role in this collaboration as it has a presence in 38 countries across Afrika covering a population of approximately 700 million people. It is funded by the Public Investment Corporation of South Africa.
“We are excited to work with PayJoy to extend our value-added service to include smartphone payment plans. Allied Mobile has operations across the fast-growing Sub-Sahara telecommunications market and is ideally positioned to capture growing needs of consumers. Making smartphones more affordable through manageable payment plans is one such need,” said Jacqueline ColeCourtney, CEO at Allied Mobile Group.
Although a lot has been reported on how mobile phones are important to Afrikans and improving lives, the continent continues to be the least developed in the world as far as mobile connectivity and adoption is concerned. More than half the population in Afrika are reported to use mobile services, yet only approximately a quarter is accessing the Internet via mobile.