A newly published report titled "Driving Toward Equality: Women, Ride-Hailing, and the Sharing Economy" suggests that ride-hailing platforms like Uber, Careem, and Taxify are boosting women's incomes in South Africa and Egypt among many other countries evaluated. The report by the World Bank's International Finance Corporation (IFC) also suggests that ride-hailing apps ease women's entry into the transport industry.
The IFC worked with Accenture to compile and publish the report using aggregated and anonymized data from Uber. It is important, however, to note that although the IFC states that they funded the bulk of the report, Uber did also make some financial contribution towards the compilation and publication of the report.
“The findings have significant implications for companies across the sharing economy that desire to better include, retain, and serve women. IFC calls upon companies in this space to gather and analyze gender-specific data, design platforms to better meet women's needs, and develop best practices to reduce the economic disparities between women and men,” said Stephanie von Friedeburg, Chief Operating Officer at the IFC.
According to the report and based on Uber data, the average income of women drivers once they began using the Uber app increased across each market studied, ranging from an 11% boost in Mexico to 29% in Egypt.
Some of the highlights from the report are:
Women drive the most hours in South Africa. The highest number in the 6 countries surveyed.
Over 50% of women riders in Egypt said that they tried the Uber app because they could see the driver’s name and registration in advance.
The report explores how women and men participate in ride-hailing across six diverse economies: the Arab Republic of Egypt, India, Indonesia, Mexico, South Africa, and the United Kingdom. The report uses data from the ride-hailing company Uber Technologies Inc., surveys of more than 11,000 female and male users of the Uber app, and interviews with experts on gender, transportation, and the future of work.
Cover image credit: IFC