Cell C has selected to use Comigo, one of the world's leading Artificial Intelligence (AI) for enhanced television experiences, as the software that powers its newly launched black entertainment platform.

The South African mobile services provider's black entertainment platform was launched in November 2017 offering Cell C subscribers video on demand, music streaming, concert ticket purchasing, and sports betting.

Comigo EI Cell C Black

"black brings a digital lifestyle revolution to the South African market. We have covered the majority of access bases, with the Android application, iPhone application, the web platform and the smart multimedia set-top box from Comigo. We selected Comigo's solution because of its exceptional TV AI driven user experience with unique features, that would offer continuous innovation cycles for black" said Surie Ramasary, Chief Executive of Content for Cell C's black entertainment platform.

Running at the heart of Cell C's black entertainment platform will be Comigo's Experience Intelligence (EI) solution. The company says this is a solution that covers both TV AI and a matching Android set-top-box (STB) solution. The EI Mind cloud PaaS (Platform as a Service) also creates an intuitive TV experience based on a growing Knowledge Graph driven by Deep Neural Network to offer personalization, interactivity, and social capabilities for Cell C's black entertainment platform users.

"We are thrilled with the opportunity to partner with black and take entertainment for the South African market to the next level. Our EI Mind, would make sure that black maintains a clear sustainable advantage in the SA TV market space. As deployment of our EI Mind and MW solutions continue to thrive, we pledge our commitment to bringing TV AI to the market and making any OTT deployment shine above the rest," said Motty Lentzitzky, CEO at Comigo.

Already, since launching towards the end of 2017, Cell C has reported that black mobile app has over 100,000 downloads on Android and over 9,000 on iOS. Although a remarkable feat in such a short time, black has a lot of catching up to do if it is to challenge Multichoice's Showmax, which, on the Google Play Store, has at least 1,000,000 downloads so far.