In an announcement that is likely to catch the attention of those who are concerned about Net Neutrality, Tigo Tanzania has said that it will now allow all its subscribers to use the Uber app for free without any data charges. Although this defies net neutrality in that it will disadvantage other ride hailing platforms, it is equally likely to be welcome by Uber drivers and customers who use Tigo Tanzania.
The partnership will be extending beyond just zero-rating the Uber app on the Tigo Tanzania network.
Tigo Managing Director, Simon Karikari, (second left), and the General Manager of Uber East Africa, Loic Amado shake hands after announcing the partnership between Tigo and Uber Tanzania in Dar es Salaam last Monday. Others are: Uber Country Manager, Alfred Msemo and Tigo’s head of Mobile Financial Services, Hussein Sayed.
“Tigo is a robust brand in the Tanzanian market and we have a vested stake in introducing more efficient ways for customers to engage with the world around them. Uber is a strong addition to the growing range of products and services that our customers can enjoy in their daily lives,” said Simon Karikari, Managing Director at Tigo.
Uber hasn't been having an easy ride so far in Afrika despite customer uptake. Just recently in March 2018 in Egypt, its largest market in Afrika with 150,000 registered drivers, the North Afrikan country's Administrative Court ruled that it is now banned in the country as it violates Egyptian law. This follows a lawsuit filed by taxi drivers in Egypt citing that both Uber and Careem are unfair competition.
“We are excited about our partnership with Tigo in Tanzania which will enable all riders and driver-partners who have Tigo lines to use the Uber app on their mobile phones free of charge with no data costs. Uber is a smartphone app that gets people from A to B at the push of a button. Uber’s mission and vision is to offer safe, reliable and affordable transportation to everyone, everywhere. This partnership will encourage thousands of residents in Dar es Salaam who are Tigo customers to use the Uber app to move around Dar es Salaam," concluded Alfred Msemo, Country Manager at Uber in Tanzania.