Facebook is set to face a class action lawsuit with regards to its facial recognition technology. This comes after US District Judge, James Donato, ruled to certify a class of Facebook users in Illinois (USA) had the right to take on the social media platform as it allegedly collected their biometric information without their explicit consent.
The users', Nimesh Patel, Adam Pezen, and Carlo Licat, main argument of the lawsuit is that Facebook collected and stored face templates of users after 7 June 2011 as part of its "tag suggestions" feature which can recognise your Facebook friends' faces in photos you upload on the platform.
“We are reviewing the ruling. We continue to believe the case has no merit and will defend ourselves vigorously.” said a Facebook spokesperson to iAfrikan.
The class action lawsuit comes at a time when Facebook is embroiled in a saga involving Cambridge Analytica where the company is accused of allowing the data analytics company to harvest users data without consent. Facebook has however said that it doesn't believe it is in the wrong with the face recognition tool especially considering it has been available on the social media platform since 2010.
"As a reminder, our tag suggest feature has existed since 2010, and we have always been very up-front about how it works. You can read more about the technology here. Furthermore, we disclose how it works and we are very open about how people can turn it off. You can read more about how it works and how to turn it off in our Help Center here. Please let me know if you have any questions," said a Facebook spokesperson.
Irrepspective of how this lawsuit plays out, what is worrying is that it is yet another user data saga involving peoples data being possibly used without their consent.