Analysis of the spending habits of those attending the matches at the 2018 FIFA World Cup Russia™ has revealed that 50% of purchases used contactless transactions, including cards, mobile devices and wearables. This comes after global payments company, Visa, released an analysis of spending inside the 2018 FIFA World Cup Russia™ stadiums from the opening match on 14 June 2018 through the semi-finals on 11 July 2018.
Visa is an official payment technology partner of the FIFA World Cup and it also reported that Russian fans were the top spenders followed by fans from USA and Mexico respectively.
“Visa’s sponsorships enable us to showcase the latest in payment innovation on a global stage. Visa cardholder spending data during the FIFA World Cup™ illustrates the growth of contactless payments in Russia and fans’ reliance on quick and secure payments so that they can spend less time in line and more time focused on the pitch,” said Lynne Biggar, Chief Marketing and Communications Officer at Visa Inc.
Of the 62 matches played at the 2018 FIFA World Cup Russia™ thus far, the opening match between the host nation and Saudi Arabia at Luzhniki Stadium had the highest payment volume, with fans spending over 55 million rubles (approximately $900,000). Of the total spend at the Opening Match, 69 percent came from Russian citizens and 31 percent came from non-Russian citizens.
“The Russian payment industry is undergoing a dynamic transformation and has seen huge growth. Through our partnership with FIFA, Visa is focused on providing fans in Russia with new ways to pay, while advancing our business in market,” said Ekaterina Petelina, country manager, Visa Russia.
Payments statistics at the 2018 FIFA World Cup Russia™
The ten countries whose fans spent the most inside the FIFA World Cup™ stadiums on their Visa cards are reported as follows:
- Russia: $12 million
- United States: $3 million
- Mexico: $1.5 million
- China: $1.1 million
- Argentina: $700,000
- Peru: $560,000
- England: $550,000
- Brazil: $500,000
- Colombia: $420,000
- Australia: $400,000
On average, in-stadium transaction amount for all 62 matches was on average approximately $19.00. Russian fans on average spent approximately $18.00 on in-stadium purchases throughout the FIFA World Cup™ while international guests attending the tournament spent approximately $31.00.