The NBA Africa Game 2018 will be free to view across Afrika through the Kwesé iflix mobile app. This will be the NBA’s 3rd game in Afrika.

Kwesé iflix is a digital entertainment platform formed through a joint venture between Econet Media and iflix.

“With the rapidly increasing dominance of mobile streaming entertainment across Africa, it is clear that the traditional sports broadcasting paradigm has shifted. Kwesé iflix gives consumers control over the entertainment experience. Our platform provides smartphone users with unparalleled access to the top sporting action. We are thrilled to offer the NBA Africa game for free on our platform in which we will see Africa take on the world,” said Mayur Patel, CEO at Kwesé iflix.

Kwesé iflix app brings the NBA to Afrika

The announcement comes several weeks after users in Afrika were able to watch all of the 2018 FIFA World Cup Russia™ matches through the Kwesé iflix app. The NBA Africa Game 2018 will be broadcast live from the Sun Arena at Time Square in Pretoria on 4 August 2018 via Kwesé Free Sport.

The NBA Africa Game 2018 will take place following the 16th edition of Basketball Without Borders (BWB) Africa. In honor of the centenary of Nelson Mandela, the game will be played in support of the Nelson Mandela Foundation. Along with the NBA Africa Game, sporting fans can also enjoy NBA Daily, NBA Tip-Off, NBA Inside Stuff, the 2018 NBA Finals and live WNBA games. In addition, the Kwesé iflix platform has Linsanity, Sneaker Shopping (guest starring Allen Iverson), Chasing the Anthem, and The Hermit Kingdom.

This is definitely a move by Kwesé iflix to use popular sporting events to onboard users to their app with the hope of making them long-term customers of their video streaming app. The main differentiator of Kwesé iflix and other video streaming services in Afrika, with the exception of DStv Now app which is only available to paying DStv subscribers, is that it offers live sports streaming.


Cover image credit: Victor Oladipo. Wikipedia Commons