Facebook Watch — the social media's platform new method for users to discover videos and interact with friends, creators and other fans - has been rolled out to all users around the world. Facebook Watch was launched Watch in the USA during 2017 to give people a place on Facebook to find shows and video creators they love and to start conversations with friends, other fans, and even creators themselves.

Facebook Watch Video

"Over the past year, we've made the experience more social — like making it easier to see which videos your friends have liked or shared, creating shows that have audience participation at their core, and opening Watch to videos from Pages," reads a statement by Fidji Simo, Head of Video at Facebook.

Already, "Red Table Talk", a Facebook Watch show by Jada Pinkett Smith is one of the most popular with a recent episode gathering 22 million views. Other popular Facebook Watch shows include Huda Kattan’s behind-the-scenes show Huda Boss, as well as live Major League Baseball games.

So far, Facebook reports that every month more than 50 million people in the USA have come to Facebook Watch and viewed videos for at least a minute. This, resulting in the total time spent watching videos on Facebook Watch increasing by 14x since the start of 2018.

"Taking Watch global also means new opportunities for creators and publishers around the world. We're expanding our Ad Breaks program so more partners can make money from their videos, and we're offering new insights, tools and best practices for Pages in Creator Studio. Read more about this on our Media Blog," wrote Fidji.

However, with YouTube already already the most popular video streaming site at present, it is quite clear that Facebook is targeting the Alphabet-owned video streaming platform. Given what Facebook did to Snapchat after taking over Instagram, it would be no surprise if Facebook Watch challenges YouTube as the video streaming site of choice for millions of users. Or perhaps, just like with Stories, the service will be part of different Facebook-owned platforms.