Planning to launch an online startup in 2018?
We would advise you to begin with finding a perfect domain name. Remember, the success of your online business hinges on your choice of a domain name to a great extent. After all, it is closely associated with how your customers remember your business and find it online.
Choosing a good domain name may seem an insignificant job, but if you will take everything into account you will realize how important it is going to be for your website.
So that you don’t regret later, we have put together a few best practices for choosing the best domain name. So, without any further delay, let’s get into these practices.
1. Look for a reputable domain name search tool
If you’re just out of ideas (which happens with almost every newbie) you must look for a reputable domain name search tool that can help you get some ideas for a good domain name.
Nowadays, there are a number of options available when it comes domain name search tool but not all are as reliable as Hostinger domain name search tool. This tool not only lets you check the availability for a domain name but also suggests some catchy domain names in case your expected one is already taken. The tool helps you find a unique domain name that is not trademarked or copyrighted by another business.
Since Hostinger is an ICANN web accredited hosting company, you should not find any issue buying domain names from them. However, you are open to buying it from anywhere else.
2. Keep it simple
Once you have decided on a tool, your next step should be choosing the most relevant domain name according to your business niche. It is important to keep the domain name as simple as possible so that it is easy for your target audience to remember it.
The spelling of words should be within the common knowledge of your audience. It is recommended that your domain name should be easy to speak over the phone.
Avoid using text-speak within your domain name. For instance, instead of "U" you should spell out the word "You". Similarly, you should avoid numerals like "4" for the word "four", because it is difficult for your users and search engines to find your website with such a domain name.
The aim of choosing a short and simple domain name is to attract new users and make your website easy to remember and search-engine friendly.
3. It should be professional and relevant to the business
If you will take a look at some of the successful websites, you will find their domain names are relevant to their business. It is good to add what your business is about in the domain name.
For example, if you are into IT business, it would be beneficial to add the word "IT" within the domain name. Some companies with local businesses include their city or state name in the domain name.
4. Keep your target audience in mind
A good domain name is part of your business advertising as well. It helps you reach out to your target audience. So, while looking for the name, you must keep this question in your mind that "who is my target audience."
5. Make it "brandable"
A domain name plays a significant role in reflecting the brand of your business. Therefore, you should make it brandable. By brandable here we mean that when you see your domain name, it should sound like a brand.
It should be easy to remember for your existing and future customers.
6. Go with a relevant domain extension
You have plenty of options when it comes to domain name extensions. But it is crucial that you pick the one that best represents your business. Usually, the .com extension is used by a commercial company while the .org by a non-profit organization. .net domain is used for a network.
These are the top-level domain extensions. There are a number of other extensions as well that you can choose such as .ca, .dance, .info, etc. These domain extensions represent a specific area of expertise.
Note - A top level domain extension is not more powerful than a specific extension. Your choice for a specific domain name depends on your target audience, business plan, and branding.
7. Purchase your domain name for more years
Some major search engines take a look at the length of time of domain expiration. Purchasing a domain name for a longer period establish trust in Google’s eye. Therefore, you should register your domain name for at least 5 years.
Choosing the right domain name is very crucial for the success of your startup. We hope this post will help you get the right one matching your requirements perfectly.
With these practices in mind, we would like to hear from you about your domain choice. You may share thoughts in the following comment section. We would be glad to hear from you.
Partner Content: This article is brought to you by Hostinger.