During December 2018, Universal Music Group (UMG) agreed to a deal to license its music catalog to Boomplay - one of Afrika's largest music streaming and download platforms. Boomplay recently reported that it is used by 36 million registered users and growing at a rate of 2 million new users a month.
Boomplay is co-owned by two Chinese companies, NetEase and Transsion Holdings.
“We’re looking forward to working with Boomplay as we provide our African artists a range of creative, marketing and promotional resources to accelerate their careers within this vibrant and growing music market.”said Adam Granite of UMG.
Boomplay is currently available in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia.
Largest music streaming and download platform in Afrika
Given how competitive the music streaming market is with big players such as Spotify, Apple Music, TIDAL, and many others, it is quite an achievement that Boomplay has amassed the number of users it has in Afrika. This, however, is no surprise if you look at one of the companies that own the music platform.
The Chinese company Transsion Holdings is home to, and manufacturer of, some of Afrika's popular and affordable Android-based mobile phone brands such as TECNO, Infinix, and itel. As such, some of its smartphones sold in Afrika come pre-loaded with the Boomplay app making it, in some cases, the first music platform that some new smartphone users ever get to experience.
“Boomplay is determined to continue meeting the music passion point of Afrikans in a legitimate way, especially Boomplay users, and teaming up with a major music company in the global music industry like Universal Music Group, offers yet another significant opportunity for us to do so, " said Joe He, CEO of Boomplay when announcing the deal.