Jony Ive, Chief Designer at Apple, will be leaving the company after spending decades designing some of Apple's iconic products. Ive's new company, LoveFrom, will have Apple as one of its clients. Already, his former employer will be one of the primary clients for Ive's new design company.

Apple has said that Ive will be replaced by existing designers at the company, namely; Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park. Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,” said Tim Cook,  , Chief Executive Officer at Apple.

Jony Ive's legacy at Apple

Ive joined Apple as a full-time employee in 1992. However, it was in 1996 when he was appointed as the Senior Vice President of Industrial Design just before Steve Jobs returned to Apple that his iconic work became prominent.

Ive's first noticeable design  in his new role at the Cupertino company was the iMac in 1998. This was then followed by designing the iPod in 2001 and eventually the iPhone and the iPad.

"When we were looking at objects, what our eyes physically saw and what we came to perceive were exactly the same. And we would ask the same questions, have the same curiosity about things," Ive would say about his relationship with Steve Jobs during an interview in 2014.

Going forward

The new designers taking over from Ive, Dye and Hankey, are no strangers to designing products at Apple. Both have played key roles on Apple’s design team for many years. They took over day-to-day management of the team when Ive stepped away to focus on the creation of company’s new headquarters in Cupertino, California.

On the other hand, Williams has led the development of Apple Watch from the beginning and will spend more of his time working with the design team.

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