iAfrikan: Tell us a little bit about yourself and how you got to where you are professionally.

Lee Martin, Getty Images: In 1998, Getty Images bought sports photography agency Allsport. At the time, I was one of Allsport’s four owners. Following the acquisition, I remained with the company and eventually  I became Senior Vice President of Global Strategic Development at Getty Images.

Share your favourite African proverb and why is it your favourite?

My favourite proverb that I have heard would be: ‘Wisdom is like a baobab tree; no one individual can embrace it.’

While we all like to think that we have all the answers, it’s important to be aware that other people and organisations have different experiences, skillsets and can have a different yet valid opinion. Collaborating with other people and organisations, combining your experience and skillsets, much like us partnering with APO, is an essential aspect of success.

What made you feel that partnering with APO for this strategic move was the right way forward for Getty Images?

APO have extensive experience working across the African continent, having developed a great network of contacts and a fantastic understanding of the business environment. With the economy across Africa set to continue to grow, it makes sense for us to work with established experts in the area who’s skillsets and offering complement Getty Images expertise.

Lee Martin, Getty Images, Senior Vice President of Strategic Development

Are there specific African countries you’re entering the market first, and if so, why those?

We are in the very early stages of the relationship, but have already collaborated on the Africa Gold Cup Rugby tournament in July 2018 across Namibia, Kenya, Uganda, Morocco, Zimbabwe and Tunisia.

How exactly are you planning to raise the profile of the whole African continent on an international scale?

As the old adage goes, an image speaks a thousand words! Getty Images is a leader in the world of visual representation and believe in the power of imagery to change the world. By working with APO to partner with organisations across Africa, we believe we can capture imagery of the burgeoning economy and development of African nations, and use these images to challenge perceptions of Arica across the globe via our image distribution channels.

Do you have any specific organisations already lined up specifically in Africa to help connect their compelling stories with new audiences?

APO work with 300 of the largest corporates in Africa, so we anticipate we will start there and also look to build relationships with sports rights holders in the region.

Please explain the leverage Getty Images has in Africa specifically.

We already work with Gallo images in South Africa – they are a master delegate for image distribution. We are looking to expand upon this across the continent.

Will there be any pro bono efforts both from Getty Images and APO regarding this partnership with organisations that need the exposure but don’t have the means to do it?

It is very early days in the relationship, but we have no plans for any pro-bono work at present.

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