This year more South African consumers than ever are expected to swop busy shopping center queues for the cart and checkout feature of their favorite e-commerce sites as Black Friday largely goes online. In May 2020, data and insights company Nielsen found that 65% of South Africans shopped less at physical supermarkets while, among existing online shoppers, 29% increased their online shopping and 21% continued as before.

There is a unique opportunity for South Africa’s e-commerce players, particularly smaller retailers, to win over consumers through fast and efficient customer service. As confidence in online shopping increases so too does the need for flexible and convenient courier services to meet and exceed shoppers’ expectations.

The delivery requirements of smaller businesses are constantly evolving as savvy consumers expect seamless, exceptional service from placing an order to final delivery.

“The Rush platform provides the power of choice and enables customers to use a quick and efficient courier service, whether you’re an individual, a small business, or a large corporate."

Efficient e-commerce delivery service

In today’s digital age, delivery services have become essential to how modern businesses operate.

Chamaine Pelser, Sales Manager at The Courier Guy, a Rush partner, says choosing a reliable courier is an important means of establishing trust between a business, irrespective of size, and the consumer. “The courier performs the last mile of the customer journey. A late delivery could ruin the entire experience regardless of the quality of service until that point.”

Pelser says building a relationship with a courier company that understands the unique needs of small businesses is vital, especially during busy periods like Black Friday.

“We take historical information from previous years and ensure that we have the delivery capacity to handle a 20 to 30% growth over the Black Friday period.”

Pelser added that the Rush platform allows small businesses an unsurpassed choice of couriers based on service and rates.

“A courier company is the distribution arm of the seller and needs to enhance the service and never harm the customer experience.”

South African shoppers looking forward to Black Friday

After a difficult year, South African shoppers looking to capitalize on good deals shouldn’t be disappointed by a substandard delivery service.

Rush allows businesses to focus on their core strengths and build their brands without the hindrance of worrying about the distribution of their products.

Our trusted network of courier partners, like The Courier Guy, ensures delivery in the most quick, efficient, and cost-effective way possible.

Subcribe to our Daily Brief newsletter
Insights and analysis into how business and technology impact Africa. We promise to leave you smarter and asking the right questions every time after you read it. Sent out every Monday to Friday.





Marketing permission: I give my consent to iAfrikan Media to be in touch with me via e-mail using the information I have provided in this form for the purpose of news, updates, and marketing related to the Daily Brief newsletter.

What to expect: If you wish to withdraw your consent and stop hearing from us, simply click the unsubscribe link at the bottom of every email we send or contact us at [email protected] We value and respect your personal data and privacy. Do read our privacy policy. By submitting this form, you agree that we may process your information in accordance with these terms.


Share this via: