A group of angel investors in Angola have invested over $50,000 in pre-seed funding into Deya, a crowdfunding startup in Angola. Currently, Deya wants to help improve access to finance for social impact causes.
Later during 2021 Deya wants to open up its crowdfunding platform for startup funding.
“I am thrilled about the success of this financing round, as it lasted for almost a year until we closed negotiations with investors on this round. This pre-seed financing is important because it will allow us to develop new intellectual property for the platform and expand Deya's products offer so that its users (individuals and organizations) can get the most value possible, and thus enabling us greater exponential growth” said Vanda de Oliveira, co-founder at Bantu Makers and CEO of Deya.
Growth of crowdfunding
According to a World Bank study from 2013, there is an opportunity for more than 344 million people in emerging countries to participate in crowdfunding. Added to this, Africa is reported to have a crowdfunding market potential of $ 2,5bn by the year 2025.
Since its launch, Deya has had more than approximately $22,000 raised for social impact projects on its crowdfunding platform. The startup, which currently operates in the donation and reward models, is also already designing the implementation of the equity model, to be launched later this year, to allow startups and SMEs to raise funding.
“The beauty of crowdfunding is the possibility for individuals, companies and organizations to be able to raise funds without the intermediation of banks or other traditional financing institutions, and in this potential we are working to become a reference platform in this sector for sub-Saharan Africa in the next five years. This funding is the first phase to reach this goal," said de Oliviera.
According to Deya, the pre-seed investment will enable them to improve the development of their platform in the coming months, to be more robust and with a better experience for users, as well as to implement its business model, thus starting to generate revenue to boost its growth.
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