YouTube has announced that grant applications for the #YouTubeBlack Voices Fund Class of 2022 will open on 21 June 2021. The fund is aimed at deepening investments in Black communities.
YouTube has added that eligibility has been expanded to include songwriters and producers, allowing Black artists residing in Kenya, South Africa, Nigeria, Canada and the UK, in addition to the U.S., Brazil and Australia, to apply.
“The YouTube Music team is excited to expand the #YouTubeBlack Voices Fund and create new opportunities while also reflecting on the progress made to date. The six-month scholarship term will see recipients undertake courses in music production, engineering, songwriting, mixing, music business and much more,” said Alex Okosi, YouTube’s EMEA managing director for emerging markets.
Through the inaugural Class of 2021, the #YouTubeBlack Voices Fund provided resources including dedicated one-on-one support, seed funding, training and networking programs enabling the 21 grantees achieve incredible growth, not only on YouTube, but in their careers. Some of these achievements include:
- From January 2021 through April 2021, the class collectively received 1.4B views on their official artist channels.
- Six artists saw over 50% growth in official artist channel subscribers (Joy Oladokun, Miiesha, BRS Kash, Jensen McRae, serpentwithfeet, and Yung Baby Tate).
- Four artists saw 200% growth on their official artist channel views (serpentwithfeet, Jensen McRae, Yung Baby Tate, and Joy Oladokun).
- As part of YouTube Music’s Africa Month celebration, Sho Madjozi, Sauti Sol, and Fireboy DML, hosted exclusive live stream virtual concerts on each of their Official Artist Channels.
- Rexx Life Raj, Joy Oladokun, and Tkay Maidza performed at YouTube’s annual Brandcast event.
- Mariah The Scientist performed an exclusive live set for YouTube Music Nights from Center Stage in Atlanta, in support of the National Independent Venue Association (NIVA).
Added to the #YouTubeBlack Voices Fund, to celebrate Black culture, YouTube Music has activated #YouTubeMusic Moments - a collection of content series, live streams, and events whose primary goal is to celebrate Black culture, identity, and experiences from the perspective of Black artists and thought leaders in music.
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