Abhik Gupta

Abhik Gupta

Total 1 Post
Managging Director at Nielsen East & West Africa.

Big Shift In Nigeria's Shopping Patterns Due To Tough Market Conditions Has Led To A Digital Opportunity

Beset by challenging macro-economic forces due to global commodity- turmoil, Nigeria’s market conditions are set to recover but the reality is that in the interim they have compelled Nigerian consumers to make fundamental changes in what, where and how they shop. A new report which we, Nielsen, recently published,