Arturo Bris and Michael Wade

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Arturo Bris is the Professor of Finance, IMD Business School. Michael Wade is the Professor of Innovation and Strategy, Cisco Chair in Digital Business Transformation, IMD Business School.

Spotify's gutsy direct listing

When Spotify finally went public on the New York Stock Exchange on April 3 as SPOT, it did so in a very unconventional way. For one thing, there was none of the usual fanfare. The CEO didn’t ring the opening bell; in fact, he didn’t even show up.