Matthew Hindman

Matthew Hindman

Total 1 Post
Associate Professor of Media and Public Affairs, George Washington University.

How Cambridge Analytica’s Facebook microtargeting model really worked

The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies. In an email to me, Cambridge University scholar Aleksandr Kogan explained how his statistical model processed Facebook