Social media for startups

The general idea behind social media for startups is to enable direct contact and participation via conversations, discussions or chats - whatever you call it - with your customers, prospects, influencers and more. Engaging in social media can solidify relationships and establish a more direct connection with your brand. Few…

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How to write persuasive e-mails

It is natural for a person to "want to be heard", "make my opinion count" or "pass the message across". Words have come to be the way forward not just mere words but the ability to induce, entice, or cajole in a democratic setting; i.e. the ability to persuade.…

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6 ways to boost your landing page conversion rates

Many startups and businesses in Afrika neglect the importance of landing page conversion rates. A typical scenario is that a founder or entrepreneur will explain their mobile and web requirements to their designers and developers, and then they, in turn, give them exactly what they want without any consideration for…

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Facebook Engagement Strategies For Your Startup

It's not a good idea to have Facebook as your only social media marketing platform given the many changes done on the platform. Reach and engagement has reduced drastically and a lot of companies for these reasons are dropping Facebook altogether. Before you make a rash decision about dropping Facebook,…

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