Advertising

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Facebook relaxes cryptocurrencies ads ban

Facebook has relaxed its ban on cryptocurrencies advertising. The social media platform has said that those that want to advertise cryptocurrencies on Facebook will now be allowed to, provided that they are pre-approved. However, Facebook has also indicated that advertising ICOs (Initial Coin Offerings) and binary options, is still banned.

How Cambridge Analytica’s Facebook microtargeting model really worked

The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies. In an email to me, Cambridge University scholar Aleksandr Kogan explained how his statistical model processed Facebook