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Artificial intelligence (AI) and machine learning (ML) are the most exciting developments in business today, they offer many ways to personalise at scale and draw actionable insights from huge pools of customer data. However, the threats posed to jobs by the advent of AI and ML are a serious concern.
The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies. In an email to me, Cambridge University scholar Aleksandr Kogan explained how his statistical model processed Facebook