Marketing

Total 3 Posts

Artificial intelligence offers opportunities

Artificial intelligence (AI) and machine learning (ML) are the most exciting developments in business today, they offer many ways to personalise at scale and draw actionable insights from huge pools of customer data. However, the threats posed to jobs by the advent of AI and ML are a serious concern.

How to write persuasive e-mails

It is natural for a person to "want to be heard", "make my opinion count" or "pass the message across". Words have come to be the way forward not just mere words but the ability to induce, entice, or cajole in a democratic setting;

How Cambridge Analytica’s Facebook microtargeting model really worked

The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies. In an email to me, Cambridge University scholar Aleksandr Kogan explained how his statistical model processed Facebook