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The video streaming business can be said to be a tough one to compete in considering the number of competitors and the content on offer. As such, offering sports live streaming could just be the main differentiator that helps Showmax race ahead of competitors.
Showmax customers in South Africa will be able to live stream all of Bafana Bafana matches at the African Cup of Nations taking place in Egypt. This follows the launch of a sports section on Showmax earlier in June 2019 exclusively for South African customers.
Following the chaos that ensued during the CAF Champions League final where VAR technology was reported not to be working, CAF has awarded Spain's Mediapro the contract to operate VAR at the African Cup of Nations in Egypt. The technology will be used from the quarter final stages onwards.